Windsor Smith was established in 1946 and is one of Australia’s oldest fashion footwear retailers. Throughout the years, it has been known for pushing boundaries and producing shoes everyone wants to wear. As the only in-house visual designer for this iconic label, I was tasked with executing everything - from tiny shoe labels to massive billboards in Melbourne’s CBD. The style was always classic yet trendy, fashionable yet accessible — always staying true to their famous black & white aesthetic, allowing the products to shine.