Jeanswest is a well-known, Australian retailer, with a primary focus on jeans. With origins in Perth, 1972, they have over 45 years of experience creating the perfect, comfortable, versatile pair of jeans. As an in-house designer, I worked with the senior designer and creative director to adhere to their aesthetic and brand identity. The visual style is relatable but playful and easily understandable for the diverse demographic that shops here.